I was asked by my Going2Natural team members to test Just Pure Minerals make-up and then write a review of my findings. I happily obliged, because I’m a girl who LOVES make-up! I have always been a girly girl and in my younger days my motto was….Fashion before Comfort! Any sacrifice for the visual aesthetic! Graduating with my degree in fashion, visual perfection has been my way of life for a long time! These days I have significantly relaxed that motto and my concern for visual perfection. Although looking great is just as important to me, it no longer comes before my comfort. That being said, I have become highly selective in my product support and patronage. What I look for whether it is clothing, accessories, hair or make-up products are 3 things.
1. Is the product effective? Does it do what it claims?
2. Is it economically realistic? Being in the production industry myself, I refuse to pay a ridiculous mark-up when buying retail.
3. Is the company that makes the product socially and/or environmentally conscious? I will only support companies that practice social or environmental responsibility, because that is the only way we will have a sustainable future on this planet.
When I decided to do this product review I wanted to be thorough, not only for the company’s sake, but also for the G2N community. The first thing I did was go onto the Just Pure Minerals website to do some serious window shopping. What I discovered right away was that this company fulfilled 2 out of 3 of my personal requirements for a cosmetic company at first glance. They use vegan, all natural ingredients, and do not test the products on animals. This makes them a socially responsible company. The next thing I noticed immediately was their price point was well below the leading mineral make-up companies out there. I know because I personally have spent a small fortune in search of the perfect make-up for my aging sun-exposed skin. I also found it quite ingenious, with Just Pure Minerals “no regrets” program. The “no regrets” program allows you pick out samples of the colors and shades you think you might like and for a nominal fee she sends you little pots (about a weeks supply) of the items you selected. This program was uniquely created by the awesome little owner. It was like having the beauty counter experience brought to you in the convenience of your home, but even better, because when you go to the counter you only try the make-up on one time in the lighting at the mall. Just Pure Minerals offers you the luxury of testing out your selections at your leisure in different settings therefore solidifying your like or dislike of the shade or color of choice without having spent the money on an item that cannot be returned once it is opened. Like I said…….INGENIOUS.
Now I am getting excited at the prospect of testing these products. It only needed one more quality to pass my personal three requirements, does the product do what it claims. I wouldn’t be able to find that out until I actually used the make-up on my face…….oh the anticipation.
After checking out the website thoroughly, I quickly submitted my choices and waited to get my samples in the mail. I received my samples in 2 days which was surprising, due to the fact that they make fresh batches of make-up daily. I hurriedly opened my package and immediately started experimenting with my samples. Over the next couple of days I tried out different looks. My first look was daytime and natural. The natural look is very important since this is the look that I go for on a daily basis and quite literally it just needs to look like I have no make-up on but I still look flawless. Just Pure Minerals passed the natural look test with flying colors. I put it on in the morning and it lasted throughout the day. In the natural sunlight you couldn’t tell I had any foundation on, even better the selection of foundations she sent me seemed to blend in with my skin tone flawlessly.
The second look was a nighttime look that involved a more heavily applied eye and lip color, but still lighter than an out on the town look. Again Just Pure Mineral fit the bill! It had staying power, the colors were vibrant and long-lasting, and again I was satisfied by the look I created with Just Pure Mineral Make-up.
The final look I went for was my last true test of this make up line and it was a celebrity red carpet event in Hollywood. In order to be red carpet camera ready you must have is make up that can last through hot lights, hugs and kisses, eating and drinking etc. I layered my mineral make up for a full coverage look, because under the bright lights the appearance of make up coverage diminishes. This was the ultimate make it or break it for me. I left my house with confidence in my finished look that was perfect, gorgeous, and vibrant without being garish. We celebrated and partied the whole night through and the make up did not fade, wear off, nor did it wipe off onto the many cheeks I kissed and brushed up against. In summary, I ended up buying every single item I wanted and the best thing about it was I ordered with total abandonment. The modest price point for this amazing line of make up is amazing. I give it a 5 out of 5 star rating and will be a repeat loyal customer. Thank you Just Pure Mineral for your social responsibility, your reasonable price point and your highly effective long-lasting all natural make up!
Your Friendly Fashionista