I find myself perplexed recently by an event that is as rare as a sighting of Halley’s Comet. A cog in corporate America who can reform their inorganically, addictive ways. Case in point, a former Costco executive opened an organic fast food restaurant called “The Organic Coup” in Pleasanton, CA. After reading an article on Minds.com, this is what I found the most intriguing and unsurprising:
According to many, the restaurant’s specialty is its fried chicken. Fried in coconut oil and made using air-chilled organic chicken. (one of the few oils that has a high-heat temperature)
It’s the most expensive oil we could have chosen, but it has good plant-based fats, no cholesterol, and it’s high in Vitamin A.1
There are a lot of good reasons why the use of coconut oil is beneficial to the consumer. Most people see it as “most expensive.” This is typically why average people don’t make the switch to the organic lifestyle. The writer addresses this with: “Compared to other restaurants, The Organic Coup is more expensive than most fast-food establishments. The fried chicken sandwich, for example, costs $8.99, compared to a chicken sandwich at Chick-fil-A which costs $4.”
I’ve never eaten at Chick-fil-A myself. However, Organic Coup interests me despite the higher-than-usual fast food prices. Personally, what I found most interesting was that Costco executive left his job entirely.
My girlfriend works for Costco, so I’m directly familiar with the cushy incentives their corporate policy offers. As such, I found it very odd that a person would leave the relative comforts of the corporate world for the less-than-certain lifestyle of a restaurateur, let alone an organic one at that. Still, according to the current upward trend of the organic lifestyle coupled with 120% increase in the price over their would-be competitors, you do have to appreciate the economics shrewdness of the decision.
Part of good economic policy is “knowing what the customer wants.” To that end, the article mentions that “Citizens in the United States are beginning to recognize the importance of healthy eating and lifestyle habits. According to the CDC, a minimum of 40% of the leading five causes of death in the United States could be prevented if more people ate clean and exercised four to five times a week”. With a 40% rate of improvement, it is certainly worth an adjustment to the diet and the addition of exercise.
Now, going further with the economics of it.
“If everyone took the initiative to eat cleaner and support farmers that produce organic crops, as well, the agriculture industry would be forced to change, and billions would be saved in healthcare costs.”
As such, the old adage “An ounce of prevention is worth a pound of cure” would seem to apply.
1) “Former Costco Exec Launches The US’ First 100% Organic Fast-Food Restaurant.” N.p., n.d. Web.