Is fear your worst enemy when it comes to building your business? Fear is the worst four-letter word in the world. It is the residual effect of the negative conditions of hate, failure, anger, and insecurity that manifest in this world. It affects people’s personal lives and yes, it can affect the success and growth of your business.
I’ll be the first to admit starting your own business is scary as heck! I fear losing the time, money, and effort I’ve invested in trying to make our business into something great and lasting. It’s not easy getting this collective off the ground, but I have to learn how to shake it off and keep going.
Everyone will experience doubt at one time or another when starting any new journey or taking the next step in one’s life. Periods of self-doubt are common whether you’re striving to be an entrepreneur, or just doing anything out of your comfort zone.
But can fear occasionally be healthy?
Can fear help steer you away from making mistakes that could be detrimental to your business? And if fear is sometimes healthy, how do you know when it is or isn’t? I ask myself this question all the time. For example, a fear of being burned by fire is healthy. It keeps you safe and makes you cautious around open flames. But that fear becomes unhealthy when it prevents you from using fire because you’re too scared of being burned.
Finding that balance of healthy and unhealthy fear can be tricky, and it really does take confidence and love of self to figure it out. The best advice I can give you is to trust your gut. Whenever I feel uncertain or afraid about a new or big business decision, I always ask myself these questions:
- When you make a business decision, are your fears reasonable or unreasonable?
- Are they based on facts, or are they an emotional response?
- Are your own personal insecurities enhancing these fears?
It also always helps to have a business partner; someone maybe not so emotionally invested, to bounce ideas and decisions off of. For you, as a business owner, these issues will always be personal. But a partner can look at them from an outside perspective.
These are just a few things I try to keep in mind as we build Going2Natural. It doesn’t diminish my fears completely, but it definitely helps me to get a handle on them. That, in turn, helps me determine which to pay heed to, and which to throw to the wind. Remember, you are going to make mistakes. But if you never take a chance then you’ll never know how high you, and your business, can fly.