“Slow but steady wins the race!” This is my husband’s absolute favorite line. Being that I am highly energized and constantly on the go… it’s taken me years (eight, to be exact) to finally appreciate my husband’s gift of “taking it slow.” Well, at least I appreciate it most of the time.
This world is constantly nipping at your heels. It can make you feel like you’re running out of time. And, to be quite honest, to a certain extent we could be. No one knows when their time is up, but if we keep rushing to the finish line we’ll never remember running the race. Details will be lost and we’ll miss so many other things along the way. This follows in line with my previous blog Details Never Cut Corners, where I speak about taking your time with the details of your business so you can stand out among your competitors.
Some entrepreneurs will push a deadline whether it’s because of money, an investor, or personal deadlines they’ve set for themselves. More often than not, rushing to meet a deadline produces mediocre results – products, services and/or project outcomes. If you’re this type of person (which I can be at times), ask yourself if the time you saved was really worth it? Was it worth losing those perfect touches that could have made your product not just good, but great? As an entrepreneur and business owner, you have to be able to see the bigger picture and know when to put the brakes on. This will ensure your work truly represents the spirit and mission of your business.
When we founded G2N, we knew it would be a slow and steady journey. For the most part, we’re building our business on social and network capital without a cash cushion to back us up. The reason I chose to write this blog is because I want to remind myself not to rush, to take it slow and steady. Things will fall into place. Right now we’re on the edge of being done with our product line of affordable organic hygiene products, but instead of pushing them to our customers right away we’ve decided to wait.
See, timing is everything, and having the details right can be the key to taking your business from okay to excellent. The G2N team wants to make sure each product we sell is not only a great value for our clients, but also among the best natural products in our class. That takes time. We all know Rome wasn’t built in a day. Your start-up won’t be either if you want to grow and maintain successful profits.
So just remember: if we’re all so busy rushing to the end, we’ll miss out on the journey. And the journey is always the most important part!
Sources: Schussler, Steve. “8.” It’s A Jungle In There. New York: Union Square, 2010. 61. Print